Why is risk management important?
Implementing a risk management program can help improve patient care, prevent malpractice claims and reduce costs. Physician-led research shows "risk appears related to patients' dissatisfaction with their physicians' ability to establish rapport, provide access, administer care and treatment consistent with expectations, and communicate effectively." (Source: Gerald Hickson, MD, et al, Patient Complaints and Malpractice Risk, JAMA, June 12, 2002)

What is CARE^sm?
CARE^sm was developed exclusively by Cunningham Group to provide strategies and tools to help physicians, medical group practices and healthcare institutions increase patient satisfaction and prevent malpractice claims. Cunningham Group offers CARE^sm to physicians as part of our brokerage services.

Why is CARE^sm unique?
Cunningham Group can provide the depth of services, products and experience to provide enduring solutions needed to cope with today's multiple challenges.

How do I implement a risk management program?
We're ready to begin working with you to design a CARE^sm program that will reduce risk and lower your costs when you contact us.

How can CARE^sm help individual and group practices?
CARE^sm has several advantages for individual and group practices, such as:

• Improving the quality of healthcare.
• Reducing the risk of adverse outcomes and incidence of malpractice claims.
• Creating a favorable risk profile to qualify for the most favorable terms on malpractice insurance.
• Increasing patient and staff satisfaction that can favorably impact revenues.

How can CARE^sm help healthcare institutions?
There are several advantages to CARE^sm for healthcare institutions, such as:

• Saving hundreds of thousands of dollars if not millions by preventing one malpractice claim.
• Qualifying for favorable underwriting terms on Hospital Professional Liability Insurance.
• Increasing reimbursements from government and private payers.
• Enhancing revenue from improved patient retention and increased patient and staff referrals.
• Improving staff retention with lower physician turnover.
• Supporting in-house risk management resources with Cunningham Group consultants.
• Raising the credibility of your risk management efforts among staff physicians who participate.
• Setting fixed budget costs for risk management services and avoiding additional internal expenses.

How can CARE^sm help staff physicians?
The advantages of CARE^sm for staff physicians include key areas:

• Physicians may qualify for more favorable terms on malpractice insurance as their risk profile improves.
• CARE^sm can generate additional cost reductions over the life of your relationship with Cunningham Group as we work with you to identify and implement future risk reduction strategies.
• Physicians will see their healthcare institution as an active partner working with them to meet the challenges of today's litigious environment.